FYB Jewelry: Follow Your Bliss with 18k Gold Plated Elegance

FYB, short for “follow your bliss,” is a Brooklyn-based demi-fine jewelry brand that combines elegance, personalization, and thoughtful design. Let’s dive into the story behind this enchanting jewelry line.

Founded by Chinese-American designer Alyssa Kuchta in 2011, FYB draws from a rich heritage in the fine jewelry industry. With deep roots in diamond and gemstone cutting, polishing, and design, the brand brings a fresh perspective to everyday jewelry.

FYB pieces are crafted with love and precision, featuring 18k gold plating. The hypoallergenic materials ensure comfort and durability, making them perfect for daily wear. Whether you’re stacking, layering, or personalizing, FYB jewelry adds a touch of elegance to your ensemble.

Explore FYB’s best-selling collection of personalized charms. The Heirloom Initial Necklace starts at just $64.00, allowing you to carry your loved ones’ initials close to your heart. And don’t miss the   Diana Tennis Necklace in radiant gold or the chic Lana Hoops for a timeless look.

Bridal, Birthstones, and More

• Bridal: FYB offers delicate pieces for brides-to-be. From minimalist necklaces to elegant earrings, find the perfect accent for your special day.
• Birthstones: Celebrate your birth month with FYB’s birthstone collection. Each stone carries unique symbolism and energy.
• Rings: Stackable rings, statement pieces, and classic designs—FYB has something for every finger.
• Earrings: Explore FYB’s earring selection, from studs to hoops, designed to elevate your style.

FYB invites you to follow your bliss wherever life takes you. Their pieces are meant to be cherished, shared, and celebrated.