Transforming Health Behavior with Innovative Tools

At Shapa, we’re on a mission to revolutionize health behavior using digital tools. Our understanding of human nature and technology drives our commitment to change lives. Here’s our story:

• In 2016, Shapa was co-founded by CEO Nati Lavi and Behavioral Economist Dan Ariely.
• Nati, with his background in data and innovation, noticed that the traditional feedback method provided by bathroom scales had remained largely unchanged for a century.
• His personal health journey revealed a critical flaw: Daily weight fluctuations don’t necessarily reflect daily changes in behavior. This inconsistency leads to confusion, frustration, and demotivation.

• Collaboratively, Nati and Dan devised a groundbreaking approach:
  • 5-Color System: Shapa introduced a numberless scale with a 5-color system. Instead of fixating on specific weight numbers, users focus on color-coded trends.
  • True Changes in Body Composition: Shapa’s feedback reflects genuine shifts in body composition based on weight direction (up or down).
  • Daily Motivation: By removing the stress of daily weight fluctuations, Shapa keeps users motivated.
  • Lifestyle Tracking and Habit Formation: Shapa goes beyond the scale. We offer lifestyle tracking and habit-forming programs to support holistic well-being.

Our Impact

• Shapa’s commitment to innovation has positioned us as industry leaders.
• We’ve fostered a network of users who trust our tools to guide their health journeys.
• Whether you’re a fitness enthusiast, a beginner, or someone seeking sustainable changes, Shapa is here for you.

​Join us as we redefine health behavior—one step, one color, one day at a time.